J.S. Walker Associates, one of Morgantown, West Virginia’s premier real estate agencies, wanted a contemporary look that gave a nod to their long history in the community. After working with the team to develop a brand positioning statement and brand keywords, we crafted a logo that modernized the distinctive J.S. Walker signature — long a symbol of the company — and paired it with a bold graphic highlighting the close connection between a home and Morgantown’s favorite agency.
With the new logo in place, we developed the brand pattern that helps illustrate the Your Home. Our Mission! brand position and a refined color palette that tie the company to their local community. Rebranded business cards, stationery, presentation folders, signage, and advertisements followed, giving one of Morgantown’s most respected businesses a timeless new look.