The wonderful folks at Fiddlehead Woodworking produce artisan-quality, highly functional works of art and needed a rebranding to reflect their passion for quality. What’s more, the brand needed to communicate their deep commitment to sustainability.
A new logotype combined whimsical illustration with customized lettering to create a mark that captured the spirit of the artists while a color palette made up of subtle variations in shade kept the brand grounded and sophisticated. While the woodworkers prepared new products for their first appearance at the Mother Earth News Fair, we prepared them to share their story with a postcard handout, highlighted by beautiful photos, and hang tags with Use & Care Instructions on the reverse. Finally, we set them up with a fully responsive website that showcased a large carousel of images and all the necessary information a potential customer needs to make the folks at Fiddlehead Woodworking their new favorite artisans!