Project Description

The team behind the buzz-worthy Annie’s Coffee and Creamery wanted a brand that felt contemporary without being too literal. The whimsical monoline elements that mimic steam allude to company’s products without limiting the brand to only one or two products. The rich color palette feels cozy and sophisticated and complements the lodge-like interior atmosphere of the store. The refined aesthetic continues to the website, where the minimalist look allows the photography and inviting copy to shine.