Despite the fact that they already enjoy a loyal following, the new owners of Apple Annie’s in Point Marion, Pennsylvania, approached us to create a new identity for the restaurant and to redesign their website. Apple Annie’s—known for their generous serving sizes and amazing homemade desserts—had never really had a logo. Their website contained lots of great information, but was difficult to read and was not mobile-friendly.
We started by developing an elegant, but homey logo to reflect the restaurant’s commitment to using real ingredients and treating everyone like family. That look carried over to the new responsive website that features the full menu, along with easy ways to find and connect with Apple Annie’s, both physically and virtually. Perfect for locals checking the daily special and hungry travelers looking to stop for a bite! (P.S. Be sure to try the chocolate chip cookies!) After recently opening their newest location—Apple Annie’s Bakery—a sub-brand was developed, complete with the interior design of the storefront, window clings, posters, take-out cards and more.